“Mass media is a pervasive, often intrusive, presence in a democracy and open society like the Philippines. Public officials must understand the motivations and work culture of media, and must try their best to establish good relations with reporters, editors and publishers.” This is the essence behind the conduct of two-day seminar on Managing Relations with Media held last August 13-14 at CSI Training Room, CSC Bldg., Constitution Hills, Diliman, Quezon City.
The seminar was participated in by a total of 33 public information officers from different government agencies in the country.
Mr. Arthur Luis P. Florentin, Executive Director, CSI-CSC, gave his welcome remarks said, “I am happy that many public information officers of different government agencie responded to this training. It is important for you to have strong relationship with media for the dissemination of your programs and advocacies.”
Mr. Jose Agustin “Sonny” Cuenco, from the Communication Department of Ateneo De Manila University, explained the communication framework as basis for diagnosing, planning and organizing communication initiatives, including the relations in media. He in introduced to all participants the communication frameworks such as: Purpose, Audience, Subuject, Source, Media, Authority, Professional, Time and Timing and Budget that he shortened as PASS-MAP-TB for easy recall.
Highlight of the seminar was the workshop wherein the participants were divided into 5 groups. Each group was given an article to read come up with a presentation focusing on the key messages, lessons learned in terms of improving their respective agency communication initiatives and/or averting a crisis, share real life experiences related to the given article and pick 2 relevant points for discussion.
The seminar provides an overview of media and practical tips to get on their good side. It aims to familiarize the public official with the nature of media, its different channels and formats, the common types of media releases and press “encounters” forum, and how best to get media mileage for information dissemination.
The Dangerous Drugs Board-TRCC Team visited the two government rehabilitation centers in Mindanao last August 7-9, 2014 to look into the status of the rehab centers which is being financially assisted by the Board. The team was headed by Asec. Amador S. Pabustan, DDB Deputy Executive Director for Administration, with Atty. Philip Josef Vera Cruz, Ms. Melanie Castillo, Mr. Rommel San Pedro and Ms. Perlita Odulio as members.
In Cagayan De Oro, the group was welcomed by Dr. Benson Go, Center Director of Cagayan de Oro Treatment and Rehabilitation Center. Dr. Go expressed his gratitude for the continuous support of the Board to their rehab center.
The monitoring team noted the on-going construction of a 2-phase building facility. Based on their observations, the facilities in CDO Treatment and Rehab Center were well-kept, clean and orderly. All patients are in good condition and their needs are well-addressed.
During the visit, the DDB Monitoring team also discussed with CDO Rehab Center and Northern Mindanao Medical Center Officials issues on liquidation and the handling of financial assistance from DDB.
The team also headed to Iligan City for the monitoring of Iligan City Treatment and Rehabilitation Center and noted the following: 1) the center facilities are slightly deteriorating, some of the door beams are rotten to the core, 2) All the fixtures and faucets are no longer working, 3) There is no water supply, and 4) center was already built 5 years ago and still not yet operational. The team decided that in case the City Government stands pat on its decision not to have the Center operate, funding assistance will be transferred to the DOH for management.
In its report, the team indicated that financial assistance granted by the Board to the above-mentioned centers were used for construction and maintenance of the facilities.
The Board is mandated to support the establishment of government operated rehabilitation centers as provided for under Republic Act No. 9165, also known as The Comprehensive Dangerous Drugs Act of 2002.
The Dangerous Drugs Board’s personnel officers attended a seminar conducted by the Personnel Officers Association of the Philippines, Inc. (POAP), last June 24-27, 2014 at Golden Valley Hotel, Cebu City. 45 government employees attended the said seminar.
POAP is an association that aims to foster active interest in sound public personnel management/HRM. It serves as a clearing- house for information on relevant personnel management/ HRM methods and techniques.
Ms. Virginia Nañagas-Bactad, POAP President welcomed the participants and discussed the significance of Values: Critical Components of Enhanced Performance. She also talked about the importance of behavior of one’s values, attitudes and performance as these will help people to interact freely and carry the positive attitude towards work.
”Values play a big part in our daily lives, it starts with us and the rest follows,” Ms. Nañagas-Bactad emphasized. She further explained that public officials and employees should abide by and observe the ethical standards as public servants to provide positive motivation and develop personal growth.
Atty. Edelwina D.G Parungao, POAP Vice- President, explained the value of ethics in public service. “Social Responsibility is defined as the mode of ethics that requires us to act in a way to benefit society. It is a subcategory of ethics that dictates how we should make decisions or live our lives,” she explained.
Atty. Parungao also mentioned that those who practice the principles of social responsibility make decisions that will provide the greater welfare for society at large, even if that means sacrificing their own personal needs or wants.
Highlight of the seminar is the workshop where participants actively shared their own opinions and ideas regarding the topic.
“A message of hope: Drug use disorders are preventable and treatable.”
This year’s World Drug Day or the International Day Against Drug Abuse and Illicit Trafficking (IDADAIT) celebration is anchored on the United Nations (UN) prescribed theme that gives emphasis on the importance of prevention, treatment and rehabilitation.
The Dangerous Drugs Board (DDB) will be leading the celebration on June 26 by mobilizing student groups, youth organizations, anti-drug abuse councils, local government units, national government agencies, and other organizations to join a mountain climbing/hiking activity from Tanay Park to Poblacion Grotto in Tanay, Rizal.
Dubbed as a “hike to a drug-free country,” the activity aims to show a strong and united front against the drug menace.
Alongside supply reduction efforts, the DDB strengthens demand reduction initiatives on drug abuse prevention and treatment and rehabilitation.
The DDB has instituted a range of educational programs and services designed to address the needs of every sector of the society. Trainings on enhancing personal and interpersonal, leadership and other life skills of the youth are installed. Parents are given training on effective and responsible parenting. Employers and workers are also provided with programs that help ensure safe and drug-free workplaces. Capacity-building programs are also given to educators, community leaders and workers, health professionals, and members of the criminal justice system.
As an important component of the demand reduction strategy, treatment and rehabilitation is also given importance. A chance to be treated and rehabilitated is afforded to those who have fallen prey to drugs. Through the use of effective treatment modalities, drug dependents are being trained to kick out the habit and become productive citizens of the society once again.
The DDB and the DOH continually monitor trends in treatment and rehabilitation as well as issues and concerns that former drug dependents and their families face.
Please enclose a SELF - ADDRESSED STAMPED ENVELOPE if you wish to have your certification / exemption mailed to your company through registered mail only. Please ensure that you have placed the proper amount of stamps in a legal - size envelope in order to have the certification / exemption delivered through registerd mail.
To all Pharmacists and Drug Store Personnel:
Please be advised that Yellow Pad Prescription with Booklet Number 12A-7943 and Serial Number 374601-374650 registered to Dr. Charlene Denise B. Perez was reported lost. Any transaction therefore using this prescription should not be honored.
You may report to the Dangerous Drugs Board or Department of Health any attempts to use Yellow Pad Prescription with the abovementioned numbers.
TO: ALL PHYSICIANS, DENTISTS, VETERINARIANS AND PHARMACISTS
In the interest of public service, please be informed that due to unavailability of the DOH-Special Prescription Form (Yellow Pad), the use of Ordinary Personalized Prescription Form is HEREBY EXTENDED UNTIL SUCH TIME THE DOH SPECIAL PRESCRIPTION FORMS shall be readily available.
Furthermore, the same shall be in triplicate form, the ordinary copy of which shall be surrendered to the drugstore or pharmacy that dispense the dangerous drugs, the duplicate copy shall remain with the patient or purchaser-representative, and the third copy shall be retained by the prescribing physician.
This advisory shall take effect immediately.
(Sgd) Undersecretary JOSE MARLOWE S. PEDREGOSA
05 April 2013