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"Kaya ko 'To Nang Walang Droga"

DDB's most recent multimedia campaign material is the thirty-second video bearing the slogan "Kaya ko 'To Nang Walang Droga". It puts across the message that individuals can succeed without drugs and dispels the perceived need for drugs to function and carry-out tasks. The message also encourages individuals to believe in their capacities and their limitations, corresponding to the message that life skills has. This was created to form part of the DDB advocacy campaign that encourages individuals to choose to remain drug-free.

"Sa Droga, Talo Ka"

This multimedia campaign material emphasizes the importance of strengthening an individual's foundations to reinforce protective factors against drug abuse and subsequent drug dependency— family, health, education, relationship and friendship, and career, while also describing how drug abuse destroys all these. The campaign aims to mobilize support and to inspire people to act against drug use while encouraging young people and families to prioritize relationships, health, education and career over and above substance abuse.

This material has been produced by the DDB in cooperation with the Office of the President and the DOH.


"Barkada Kontra Droga Jam"

This video was produced as an advocacy material for the Barkada Kontra Droga program. Taking the form of a music video, this features real-life BKD members and is scored by the BKD jingle. The video depicts youth who are “having clean fun” without drugs, and reinforces the idea that the youth have the capacity to positively influence their peers.

"The Dangerous Drugs Board"

This video presentation offers an overview of the DDB's mandate and role in the anti-drug abuse campaign of the Philippine government. It likewise highlights the "Five Pillars of Action" as the overarching assemblage of strategies employed to succeed in the fight against drug abuse and illicit trafficking.

"Sericulture in Kapangan, Benguet"

This offers a documentation of the pilot implementation of sericulture in Kapangan, Benguet. It includes a description of how the DDB's Alternative Development Strategy is implemented to respond to illicit marijuana cultivation. First-hand accounts from the program beneficiaries and other stakeholders from Kapangan, Benguet are also highlighted in this video production.

"The Philippine Anti-Illegal Drugs Strategy"

Know more about the country's comprehensive and balanced strategy against illegal drugs from the officials of the Dangerous Drugs Board.